What is variable data printing
Customization is the name of the game when it comes to the printing industry and gone are the days when business houses used to get thousands of standardized brochures or flyers printed. Each customer is a different one and there are different things which appeal to him. But the problem is that printing individual brochures or flyers (or anything else) for every customer (or every set of customers) is a very costly thing indeed. That is why there is a specialized solution in the form of variable data printing.
As the name suggests, VBP is the process of printing different kinds of data on a single design of brochures or letters, and is a direct outcome of digital printing. It is pretty much like the mail merge of the earlier years. You can input a variable set of names, text, graphics and designs into the system and regulate how they come out in order. The beauty is that the pricing is not much more than what you will pay for a standardized set, and that is what makes it so attractive!
But a lot of printing houses don’t have the necessary infrastructure to handle a variable data printing assignment and that is why businesses looking for such a service shift online. Not only are the prices lower, but the service is delivered real fast! Try Houston Printing Services.
Customization is the name of the game when it comes to the printing industry and gone are the days when business houses used to get thousands of standardized brochures or flyers printed. Each customer is a different one and there are different things which appeal to him. But the problem is that printing individual brochures or flyers (or anything else) for every customer (or every set of customers) is a very costly thing indeed. That is why there is a specialized solution in the form of variable data printing.
As the name suggests, VBP is the process of printing different kinds of data on a single design of brochures or letters, and is a direct outcome of digital printing. It is pretty much like the mail merge of the earlier years. You can input a variable set of names, text, graphics and designs into the system and regulate how they come out in order. The beauty is that the pricing is not much more than what you will pay for a standardized set, and that is what makes it so attractive!
But a lot of printing houses don’t have the necessary infrastructure to handle a variable data printing assignment and that is why businesses looking for such a service shift online. Not only are the prices lower, but the service is delivered real fast! Try Houston Printing Services.